China Market about Men Hair Piece Salon near Me
We can see a men hair piece salon near me on the street here and there. How they operate their business and what situation they are facing? Let’s see and observe.
Hairpiece products we can see in the market are toupees and wigs which are made from human hair, textile materials, and chemical fiber materials through pickling, rinsing, dyeing, shampooing, drying, and shaping. They can be used for hair decoration and hair deficiency, hairdressing teaching, film and television performing arts, etc.
The market size of China's hairpieces products industry is guaranteed at a compound annual growth rate of 31.3%. With a growth trend, it increased from 1.94 billion yuan in 2014 to 5.76 billion yuan in 2018.
Due to the deepening of China's aging and increasing social pressure, the scale of hair loss and white hair groups in China is gradually expanding and showing a younger development trend, and China's hairpieces products industry will be further developed.
In the future, the men hair piece salon near me will keep on blooming, and the scale of consumer groups will continue to expand through the integration and development with the hairdressing service industry.
Hair defects such as hair loss and white hair drive demand
Hair defects have a serious impact on people's external image, which lowers the actual age and face value in terms of age and beauty. Hair loss and white hair can be solved using hair transplantation and dyeing, but it is not suitable for all consumers.
For this reason, consumers who are unwilling to take hair transplant and dyeing measures can cover up hair loss and white hair by buying hairpieces. People with alopecia and white hair are in a large number and tend to be younger, which will help to drive the growth of the hairpieces products industry.
The rise of offline stores and the expansion of consumer groups
There is a huge potential demand for hairpiece products in China.
With the development of working pressure and consumption upgrading, men hair piece salon near me will continue to strengthen the guidance of hairpiece knowledge and fashion trends, and drive consumers to reshape their cognition of hairpiece products.
In the future, hairpiece manufacturers will accelerate the layout of offline stores, continuously extend the coverage of offline stores, and promote the expansion of consumer groups.
Integration and development of hairpieces products and hairdressing services
Hairpiece products and hairdressing services are both related to hair, and there are many relationships between them, the core point of which lies in the high degree of consumer overlap.
Hairdressing shops cover a wide range in China, which can quickly improve the customer reach rate of hairpieces products. The hairpiece products are included in the hair salons for sale, which can also create additional income for hair salons and hairstylists.
In the future, hairpiece manufacturers will strengthen cooperation with the hairdressing industry, integrate hairpiece products with hairdressing services, and actively explore a win-win model.
According to enterprise-scale and manufacturing technology level, hairpieces manufacturers can be divided into three parts:
(1) The first part: It has good production resources, design and research and development capabilities, and financial support, and belongs to the Chinese hairpieces system.
Leading enterprises in the product industry, with some international big companies as the representative enterprise.
(2) The second part: some famous enterprises as representatives, integrating design, production, and sales, have good development potential.
(3) The third part: The enterprise is small in scale and has few kinds of products, and is mostly engaged in the production and sales of low-end hairpieces products.
In addition, China's hairpieces products industry is highly competitive, and the homogenization of products is serious. New entrants to the hairpieces industry need to set up
Professional marketing team, independent product design, and financial support. hairpieces products enterprises expect rapid development in the industry,
It is necessary to have fine craftsmanship to improve product quality or to expand enterprise-scale and integrate industry resources.
Moreover, China is the world's number one exporter of hairpieces. Maybe you walk down the street, see a men hair piece salon near me, feel your alopecia areata, walk into the hair salon and choose your hairpieces, and you will be surprised to find that most hairpieces are made in China. hairpieces made in China are very soft and smooth, which is why China's hairpieces industry is so famous internationally.